People remember a simple image over the no of words. As we all know, a picture can tell you thousand words. Instead of remembering the (complex?) names of each and every organization, isn’t it better to remember just a simple image? This simple image is nothing but a Logo.
The Logos are the symbols made up of text and images that help us identify an organization. But, logos are doing much more! A good logo is the representative of your brand. It helps customers understand what you do, who you are and what you value. That’s a lot of responsibility on a tiny image!!
"There are many graphics designer who can design a logo. But, very few are capable to design a right logo."
Enough care must be taken while designing the logo :
1. Unique: Main characteristics of the logo, is to stand out or to differentiate. Hence, the logo must be unique, its an opportunity to show that your business is different.
It should be creative and original.
2. Scalable: It should look great, at any size. While designing, one has to keep in mind that it should be scaled down or up, should look good.
3. Simple: Complex logos missed the audience and make the noise. Simple logos are recognized and appreciated by people, easily. Simple logos are the ones people remember the most.
4. Aesthetically correct: Logo design may not be using geometric shapes, at every time.
But, overall design must be aesthetically pleasing.
5. Relevant: Logo is for presenting your business.
It has in relevance to the area of business. Do think about your industry. Do research a company’s mission, values, and its target audience before designing a logo. It will ensure that the logo is relevant and effective for the brand.
6. Versatile: A great logo can be printed in different sizes, across different mediums, and in different applications without losing its power.
Many times, it happens that what looks great on a site banner might not work on a brochure or vice versa, so they carefully craft a logo that looks good no matter what. Need to note down these results.
7. Impactful: First Impression is the last impression. The main purpose of the logo is to catch the viewers attention. A great logo should be impactful, creating the positive impression and entering in the mind space.
8. Limited color: Using no of colors always fails to convey the message, which is inside the logo. the contract helps us distinguish one thing from another It is recommended to use maximum three colors in a single logo.
Many designers recommend creating the logo in black and white first, before bringing color into the equation, in order to focus on overall design.
9. Appropriate:
An effective logo should be appropriate. Before finalizing the design, Ask yourself: Does this logo communicate the right tone and style.
Does it show or in some way hint at what type of business or product it's representing?
10. Timeless: Don't be too trendy. Do aim for longevity.
Logo design is not going to renew on each year. It lasts with the organization for as many years as the company exists. One has to make sure the design is suitable for future, too. Note that the effectiveness is long lasting.
Whats' your story of logo design?
Don't forget to comment .....
No comments:
Post a Comment