What is DESIGN ?

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When we think of “Design”, what comes into our mind? It might be  A picture, A logo, A car, A Designer Dress, An Engineering drawing, and many more  Quite a large term with so many dimensions.Though the term “design”, is widely associated and appreciated in the creative world, it is equally used in the engineering word.

What is design?

Let us go through some of the most common examples.

For a housewife, a Rangoli, which she draws in front of the main door, on each day morning, is nothing but the creative design (Art). Same is applicable, for the creativity, she is applying to decorate her home, with the available material (a form of Interior Designing).

When your little” one” draws a drawing, in his/ her new drawing books, with more colors on the dress than on the paper... it’s nothing but the design, in his or her own way.

In today’s digital era, Web designing is one of the crucial words. The website is an online presentation of your organization; it should be designed in a way that your targeted customer should hit your webpage. Your design should be attractive and user-friendly.

So, in short, the design is EVERYWHERE...   

And in every sector, every phase of life. Without design, life will be boring. 

Total mess.

One thing should keep in mind, Design is not only about how it looks. Most important is how it works. To create “workable designs”, one should consider its dimensions, like

•       Purpose (Is it solving the purpose (e.g. Awareness, Delivering the message, etc)?),
•       Target Audience (Am I clear in addressing my target audience?)
•       Aesthetics (The way it looks?),
•       Functionality (is it functional? Is it solving the purpose?),
•       Economical (Is it too cheap or too costly),
•       Sociopolitical (Is it against any social norms? Aspiring any types of political chaos)

While designing a product or process or service, one must consider all above dimensions. Apart from the clear specifications received from the client, Pre-design Research, Designer’s ability to understand the specified requirement, constant and healthy communication with the client, organized plan or process to design, are equally important to deliver a perfect design.

Perfect design is the one which fulfills the specific requirement, addresses the targeted audience, generating the feedback for the client, in the given timeframe and at an economical cost.

So, basically, design can be defined as a generated creative process, which involves systematic planning, considering the purpose, functionality, economics, aesthetics, etc dimensions, in order to deliver a process or product or a service.

So what is the concept of design from your point of view?